One of my favourite parts of graphic design is branding. I love how design can get to the heart of a place or product, and make it look amazing and communicate their message.
I was inspired to brand Cervinia because yes, I loved it, but also after seeing their website, I really felt like it needed a new image to promote it better. I created the brand ‘Ski Cervinia’, to show how peaceful and pure it is at the top of the mountains – the space between the letters of the logo, and the simple designs communicates this idea.
The pointy typeface represents the mountain peaks, especially the Matterhorn! The colours are fresh, exciting and represent the blue of the sky with the white of the snow. The language used within the brand is clear and direct, to show how crisp it is in the mountains.
Ski Resort Map:
I really enjoyed creating this brand for Cervinia! It makes me want to go back there.